The main function of the logo created for Dr. Luisa Salim is to make her stand out from other doctors in her field. After a benchmarking survey, it became clear that the vast majority of otorhinolaryngologists use images of noses and/or throats in their visual identities.
The idea in this case was to create a more playful and modern brand, with its symbol depicting a head and neck in focus (within a larger circle). The whole symbol is reminiscent of a flower, reinforcing the fact that this is a professional woman.
