Retail Design · Art Direction · Global Guidelines
For the global launch of the Motorola Edge 60 Pro, I developed the full suite of point-of-sale (POS) materials to be used across international markets.
The challenge was to create visually compelling, adaptable, and brand-aligned assets that could serve as templates for local execution in retail environments around the world.
Working closely with Motorola’s communication and trade marketing teams, I designed a complete set of reference materials — essentially a visual guide for how the Edge 60 Pro should appear in physical stores, from big retail chains to smaller partner resellers.
Scope of Work
Creation of key visuals (KVs) with focus on product hero moments and brand storytelling
Design of POS elements such as acrylic cards, product cubes, mall ads, security claddings, and display headers
Development of a consistent visual system and layout hierarchy adaptable to various sizes and store formats
Delivery of master files and mockups for localization by regional teams across different countries
The final result was a polished, cohesive toolkit that ensured global brand consistency while allowing for flexibility at the local level — an essential balance in a large-scale, multi-market rollout.