This major pharmaceutical company needed to create an internal campaign where accredited doctors would teach everything about cannabidiol-based products.
To do this, they decided to turn the professionals into characters to make the communication more friendly and playful.
First, I developed the sketches to approve the characters' traits and style.
After approving the sketches, I evolved the outline of the faces of the two characters, adding more detail and making the lines more precise.
Finally, the vectorization stage of the characters. Starting with the creation of all the shapes.
Finishing with light and shade to give the characters volume.
